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By: Raven Ellis

10 Things #RWPR15 Taught Me

photo 1 On Friday, February 20th I had the pleasure of attending the 2015 Real World PR Collegiate Conference in Atlanta, Georgia. I went with my school's chapter of Public Relations Student Society of America (pictured above and below). As a junior PR major it was one of the best experiences of my career and I wanted to share a snippet with you all!

The three sessions I attended throughout the day were centered around my interests of human resources, social media, and lifestyle PR. I learned a great deal about the PR Industry from professionals like Stephen Brown, Kat Cole, Sarah-Ann Soffer and more. I got the chance to attend a career fair, get my resume critiqued and network with other PR students, just like me. As I sat taking notes from the pros all I could think about was how surreal this experience was. I was in a room with people who had the jobs I hope to obtain one day and they were giving me the tips I need to be successful, pure gold I tell ya. Here are a few things I learned from the Real World Conference:

  • Properly articulate your experiences on your resume
  • Make sure there is a strategy behind what you do for your brand
  • Social media is important, if your grandma would be offended then don't post it
  • You don't have to have a traditional path to PR
  • All experience is good experience
  • Diversify your skills as much as possible
  • Set specific times throughout the day to respond to emails
  • Take risks early in your career
  • Spend more time with people than with your laptop

Lastly, I learned that it pays to look the part. The night before the conference, as I contemplated whether I should trade in my skirt for a pair of black slacks or my mint coat for a black one I realized that I had to wear what I was comfortable in. I'm glad I listened to my intuition because I got tons of compliments throughout the day and a professional even commented on how she remembered my "green coat" from our session and proceeded to hand me her business card! You don't have to conform to be considered professional. Prosper in your personal style and take pride on standing out if that's what works best for you.

I look forward to applying all of the grand information I learned this weekend to my career in public relations, fashion merchandising and entertainment. And as always, Go Gamecocks!

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Coat: Forever 21

Top: H&M

Skirt: Charlotte Russe

Shoes: Forever 21

Stay Stylish,

Rae

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